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In its quest to support Nigerian musicians by providing alternative platforms through which they can receive lucrative value for their intellectual property, MTN has announced brand ambassadors for 2016-2017.
According to MTN’s General Manager Consumer Marketing, Richard Iweanoge, this is designed to enable the company continue to support the development of the entertainment industry by financially empowering Nigerian artistes and musicians through the promotion and monetisation of content on its various digital platforms – MTN Music+, Caller Ring Back Tunes (CRBT) and Value Added Services (VAS).
Music ambassadors for 2016-2017are: Praiz (Praise Adejo), Iyanya Mbuk aka Iyanya, Chidinma otherwise known as Chidinma Ekile, Falz (Folarin Falana), Tekno Miles(Augustine Kelechi) and Skales(Raoul Njeng-Njeng).
Four other ambassadors are – Saka,(Hafiz Oyetoro); Nedu (Steve Onu); Osuofia (NkemOwoh) and Adamu Zango.
Speaking on this, MTN Executive, Amina Oyagbola said, “MTN remains proud to be associated with the growth and development of the careers of all our ambassadors, past and present.
“We specially thank all our former ambassadors for their immense contributions to building our brand and making us the network of choice in Nigeria. We will definitely continue to maintain the strong and mutually beneficial relationship with them through the monetisation of their content on all our digital platforms – MTN Music+, CRBT and VAS.”
Iweanoge, however, posited that for the purpose of keeping alive the original concept of music brand ambassadorship, MTN decided to retain the services of past winners and participants of its Project Fame music reality TV show, which include: Iyanya, Chidinma and Praiz.
“MTN is particularly proud of these musicians because we not only gave them the platform to express their talent through Project FAME, we have consistently supported them over the years by making them our ambassadors. We are proud to have been able to contribute to some of Nigeria’s biggest music acts.”
Beyond the Project Fame alumni, Iweanoge also said that in order to nurture other artistes so that they too could attain greater heights, MTN would still retain the services of some of its newly-signed brand ambassadors like Falz, Skales and Tekno who are the faces of its youth segment proposition – MTN Pulse.
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